Every scent tells a story, especially in Emirati culture. Fragrance plays a significant role in spiritual rituals, social ceremonies, and personal adornment, reflecting the region's reverence for the art of perfumery. Wherever you go in the UAE, pay attention to the aromas around you. From the earthy notes of oud wafting through malls and marketplaces, to the exclusive scents for sale in high-end boutiques, perfume is everywhere.

Begin with an introduction to traditional spices and perfumes in the Deira Spice Souk. Here, you’ll find out the history and symbolism of fragrances such as frankincense (bukhoor) and oud in Middle Eastern culture. Here in the heart of Dubai, the ancient practice of perfume making has been preserved and passed down, generation after generation.

You will visit perfumiers to smell and select different scented oils for your own perfume making workshop later in the day. Listen to local insight from your guide emphasising the importance of fragrance in Middle Eastern culture, and how the custom of using medkhan, dukhoon or bukhoor to perfume clothing arose.

After stopping for fresh juice, enjoy a traditional boat ride across the Dubai Creek from Old Dubai to New Dubai and arrive at the Al Khayma Heritage Restaurant. Tuck into a delicious Emirati breakfast, as your host gives you an introduction to Emirati cuisine, focusing on its particular smells and flavours. Immerse yourself in the local etiquette and experience traditionally served Arabic coffee, an important ritual in Emirati hospitality.

Complete your tour with a special perfume workshop. With expert guidance, select and blend your own scent using perfume oils created with the finest raw materials from around the world. Your unique fragrance will be bottled to take with you as a tangible memory of your time in Dubai.